Fluid watches the floor, the funnel, and the bracket — then acts. Win-backs drafted before a member ghosts. Brackets seeded before a director opens a spreadsheet. One platform doing the work of the patchwork.
Real-time availability across every court, every venue. Members book in-app, staff check them in, and your reports always reconcile.
Registration, brackets, scoring, payouts. Single-elim, double-elim, round-robin, ladder — Fluid runs the math so your director runs the day.
Reservations, memberships, pro shop, registrations — all settled to your bank in real time, all reconciled automatically.
Every match, every league, every tournament — synced to your players' DUPR rating automatically.
Ship a white-label iOS and Android experience with your logo, your colors, your club's voice.
Every morning, Fluid surfaces the four members most likely to cancel, the booking journey leaking 38% of clicks, and the daily report your ops team needed by 10:00 AM. Already done. Already sent.
Every other club platform is a filing cabinet with a dashboard bolted on. Fluid is the one that actually does the work. Live signals tell you which four members to call today — and Fluid drafts the message. Funnel data finds the leak before the month closes. No-code workflows ship the digest, the win-back, and the renewal nudge before you finish your coffee.
Fluid watches your courts, members, and revenue in real time — and surfaces the actions worth taking, often before you'd have noticed.
Members at risk of cancelling. Regulars with nothing booked. New members losing the habit. Fluid surfaces it on your dashboard, in time to actually do something.
Pipe cohort data to Zapier or Airtable. Drop a daily Excel report into Google Drive. Send a summary to Slack at 9:00 AM. Wire a trigger, pick an action — your ops queue runs itself.
Which programs convert. Which classes retain. Which channel actually works. Make the call with numbers, not gut.
Ship an iOS and Android app under your brand — your logo, your colors, your domain. Members open it more than they open Instagram.
Competition is how new players walk through your door — and how the deepest engine in the sport wins you the demo. Every format, DUPR-seeded, AI court assignment. Run the bracket, then turn the bracket into members.
Fluid sequences matches so courts run hot and transitions take seconds — shaving two to three minutes off every match. Your tournament finishes on schedule.
Players tap their court on a tablet at the desk, enter the score, and the bracket updates in real time. No clipboards, no transcription errors.
MLP team play. Triples. Doubles. Singles. Round-robin. Double-elim. Ladders. We're the only platform that runs them all — and seeds them with DUPR out of the box.
Every registered player gets a profile. Fluid surfaces who showed up twice, who's in your radius, and who's ready for a membership offer.
Email and SMS in one console — built on the same member data that powers everything else. Slice your audience by behavior, send from your own number and domain, and reply to anyone right where the original conversation lives.
Hey @firstName,
It's been a little while since we've seen you on the courts, and we wanted to reach out — your old doubles partners have been asking.
Here's what's new since you last played:
See you soon,
The DinkDen Team
Hey Sarah,
It's been a little while since we've seen you on the courts, and we wanted to reach out — your old doubles partners have been asking.
Here's what's new since you last played:
See you soon,
The DinkDen Team
DinkDen · One Pickleball Way, Waco, TX
Reply to this email — it goes to a real human.
Slice by play frequency, DUPR, last visit, spend, age, membership tier — or layer any of them. Cohorts re-run live, so "at-risk members" today isn't who it was last week.
Email replies and SMS responses thread together against the member's profile. Your staff sees the full conversation — and Fluid surfaces unread ones on the dashboard.
Wire any signal — booking complete, membership renewing, tournament won, 21 days quiet — to fire an email or SMS. Run drip sequences without leaving Fluid.
Every send rolls up against bookings, renewals and revenue. Know which subject line filled your Sunday open play, not just which one got opened.
Every registration, every bracket, every match score, every payment, every member touchpoint — across 60+ markets — runs on Fluid. One platform doing the work of a back office.
“Fluid is modern, intuitive, and easy to adopt. Our operations became more efficient immediately, and the Fluid team has been responsive and reliable throughout.”
“We run leagues nationwide. Fluid automates the scheduling, standings, and emails that used to bury us — it saves our team hundreds of hours a season.”
“Fluid makes running our facility dramatically simpler. It’s modern, intuitive, and the team behind it is outstanding.”