Club management software

Run your whole club from one place.

Courts, members, payments, messages and events in one system that handles the busywork.

Book a demo See pricing

Before the doors open

A schedule that fills itself.

Ask for a change in plain English, and let the optimizer find courts for busy sessions before anyone has to.

Tell Schedule Assistant what to change in plain English, then review the plan and confirm
Members on the session are notified, and any change can be undone
The court optimizer finds available courts for full open play and explains every move
Sessions grow when they fill, and freed spots go to the waitlist by text
Lessons, leagues and reservations are never moved

At the front desk

Members walk right in.

Check-in, door access and the pro shop run themselves, so your staff can focus on people.

Check in by QR code, scanner, or automatically on arrival
Membership cards in Apple Wallet and Google Wallet
Doors unlock for members ahead of their booking
Pro shop POS with card readers, plus live TV court displays

Shared inbox

Every text and email. One inbox.

Your whole team works member conversations from one place, with Smart Assist doing the first pass.

SMS and email threads together, like Gmail for your club
Assign, label, snooze, add notes and use saved replies
Smart Assist summarizes each thread and drafts a reply
One-click fixes like retrying a payment, always confirmed by staff

Communication

Search people and messages…All12Mine3Unassigned2

MPMaya PatelMy renewal didn't go through3:55 PM2

TBTom BakerInvoice for ball machine repair2:10 PM

JRJamie RiveraCan I move Thursday's clinic?1:42 PM1

PSPriya ShahGuest pass for my sisterSep 24

Renewal didn't go through

Maya PatelSMS · (555) 010-22443:55 PM

Hey! My renewal didn't go through. I updated my card, can you try it again?

Smart AssistDiagnosis

Renewal failed; card since updatedGold membership · Sep 24

Claim vs. club data

“I updated my card”New card on file Sep 25

Resolve

1Retry payment · $129Retry payment

2Send the drafted reply

Hi Maya, thanks for updating your card. I've retried your renewal and you're all set!

Nothing runs until a staff member confirms.

Automations

Busywork that runs itself.

Pick who, when and what should happen, read it back in plain words, and Fluid runs it every time.

Choose who's included with filters, or just ask the AI assistant
Run on a schedule, when members join a group, or before or after each event
Email, text, post to Slack, or send to Airtable, Google Drive and webhooks
Deliver lists as an AI summary, table, Excel file or chart
Read the whole automation back in plain words before it goes live

Automations

30-day win-backMembers who drifted away get a nudge, and the front desk sees who.DraftActive

AudienceWho's includedHaven't played in 30 daysAI assistantManual filters42 members

ScheduleWhen it runsEvery week on Mon at 9:00 AMNext: Mon, Sep 29

Action 1What happensEmail · “We miss you on court”Action 2What happensSlack · #front-desk · Format: AI Summary

In plain wordsEvery week on Mon at 9:00 AM, email members who haven't played in 30 days and post a summary to Slack.ActivatePause

Payments & payouts

Get paid. Pay out. Close the books.

Money in and money out run through Stripe, and the reports are ready when your accountant asks.

Flexible memberships: recurring or punch-card, family seats, intro offers and pauses
Pay links for one-off charges, no login needed
Coaches paid automatically after each session
Send Money to anyone with just an email
Cash and accrual reports, ready to export

Analytics

See what's working, and who's slipping.

Revenue, court use and member health on one dashboard, with a daily list of the people worth a call.

Revenue, recurring revenue and unearned revenue, on a cash or accrual basis
Peak hours, empty court hours and program fill rates
Daily Signals: members at risk, cards expiring and credits going unused
Pin the charts you care about and export to Excel

Open play, leagues & tournaments

Leagues and tournaments, without the spreadsheets.

From weeknight open play to tournament day, Fluid runs the games so your staff doesn't have to.

Run scramble or round-robin games from open play, with players reporting their own scores
Round robin, elimination, ladders, MLP and more
League RSVPs and sub requests by text
Results sync to DUPR automatically
Event messages to up to 10,000 players at once

Fluid Assistant

Your members can book from ChatGPT and Claude.

Members connect their AI assistant to your club once, then just ask.

Book courts, join waitlists and sign up for events by asking
Pause, resume or change a membership in a conversation
Branded to your club, with your booking rules enforced
Staff get Ask, an assistant for revenue, busy times and at-risk members

Built in

And everything else your club runs on.

Surveys

Happy members get a review ask. Unhappy ones land in your inbox for a personal follow-up.

Flexible memberships

Recurring or punch-card plans, family seats, intro offers, commitment terms and pauses that save cancellations.

Roles & permissions

Owner, manager, coach and staff roles with section-level access, plus an audit log of every change.

Switching platforms

Coming from CourtReserve, PlayByPoint, or PodPlay?

We migrate your courts, members, and history for you — fully assisted. Most clubs are live in about a week.

Talk to us about migrating

Customer story · Powered by Fluid

Fluid automates the entire Honcho league.

Every registration, every bracket, every match score, every payment, every member touchpoint — across 60+ markets — runs on Fluid. One platform doing the work of a back office.

60+Markets & counting

100%Run on Fluid

0Spreadsheets needed

Visit honchopickleball.com

Honcho Pickleball · 60+ markets

Testimonials

What operators say about Fluid.

“Fluid is modern, intuitive, and easy to adopt. Our operations became more efficient immediately, and the Fluid team has been responsive and reliable throughout.”

ESEddie SadaCEO · Lithium Strength

“We run leagues nationwide. Fluid automates the scheduling, standings, and emails that used to bury us — it saves our team hundreds of hours a season.”

MBMax BergCOO · Honcho Pickleball