The platform that
does the work.

Other software stores your club's data. Fluid acts on it — spotting the member about to churn, drafting the win-back, recapping your week before Monday.

The Platform

One system that does the work.

Fluid watches the floor, the funnel, and the bracket — then acts. Win-backs drafted before a member ghosts. Brackets seeded before a director opens a spreadsheet. One platform doing the work of the patchwork.

01 — Operations

Court bookings, memberships, and check-ins — orchestrated.

Real-time availability across every court, every venue. Members book in-app, staff check them in, and your reports always reconcile.

02 — Competitions
9:00
Round 1
10:30
Quarters
12:00
Semis
2:00
Bronze
3:30
Final

Tournaments and leagues, without the spreadsheets.

Registration, brackets, scoring, payouts. Single-elim, double-elim, round-robin, ladder — Fluid runs the math so your director runs the day.

03 — Payments
STRIPE2:42 PM
$1,248.50$1,293.00$1,318.00$1,372.50$1,401.25
2627282930 transactions · settled

Real-time payments.

Reservations, memberships, pro shop, registrations — all settled to your bank in real time, all reconciled automatically.

04 — Ratings
DUPR · live sync
4.3812342
 0.041 this week

DUPR integrated.

Every match, every league, every tournament — synced to your players' DUPR rating automatically.

05 — Branding
Your
Club
Riverside
Pickle
Iron
Lake

Your brand. Your app.

Ship a white-label iOS and Android experience with your logo, your colors, your club's voice.

Daily operations console

See what's about to break — before it does.

Every morning, Fluid surfaces the four members most likely to cancel, the booking journey leaking 38% of clicks, and the daily report your ops team needed by 10:00 AM. Already done. Already sent.

● Live · refreshed 9:42 AM
Needs attention · 4 signals worth acting onToday
At risk of cancelling
3+ weeks no play · text or guest pass
7
Top spenders going quiet
$8K+ LTV · personal call recommended
1
New members not activated
Joined >14 days · 0 sessions
3
Recently lapsed
Lapsed <60 days · win-back offer
4
Booking journey
last 7 days · 629 sessions started
38.5%
Booked
Bookings 629
View 380−40% drop
Checkout 315−17% drop
Completed 242
Workflow · Daily ops digest
runs 10:00 AM · Slack + Google Drive
Cohort.xlsxSlack
Fluid Intelligence

Acts on your data.
Not just stores it.

Every other club platform is a filing cabinet with a dashboard bolted on. Fluid is the one that actually does the work. Live signals tell you which four members to call today — and Fluid drafts the message. Funnel data finds the leak before the month closes. No-code workflows ship the digest, the win-back, and the renewal nudge before you finish your coffee.

Signals · surfaced & ranked
Drafts · written & ready
Actions · shipped on a schedule
Track 01 · Club Management

An always-on ops co-pilot.

Fluid watches your courts, members, and revenue in real time — and surfaces the actions worth taking, often before you'd have noticed.

  • 01
    Signals to act on

    Members at risk of cancelling. Regulars with nothing booked. New members losing the habit. Fluid surfaces it on your dashboard, in time to actually do something.

  • 02
    Workflow automation

    Pipe cohort data to Zapier or Airtable. Drop a daily Excel report into Google Drive. Send a summary to Slack at 9:00 AM. Wire a trigger, pick an action — your ops queue runs itself.

  • 03
    User journey & cohort data

    Which programs convert. Which classes retain. Which channel actually works. Make the call with numbers, not gut.

  • 04
    White-label member app

    Ship an iOS and Android app under your brand — your logo, your colors, your domain. Members open it more than they open Instagram.

Workflow · Daily 10:00 AM
Trigger
Top spenders this month
cohort audience · live, re-runs daily
Format
Pick a format
chart, table, summary, or .xlsx
Schedule
Every day at 10:00 AM
next: Sun, 10:00 AM
Action
Slack · Drive · Airtable
summary to Slack, .xlsx to Drive, rows to Airtable
Court 4 · Live
→ Convert
Tournament guests flagged
membership offer queued
FluidTap a court
01COURT 1
02COURT 2
03COURT 3
04COURT 4
05COURT 5
06COURT 6
Enter scoreSynced to bracket
◆ Live
Bracket synced
DUPR-aware · auto-updates
Track 02 · Events

Tournaments that close the deal.

Competition is how new players walk through your door — and how the deepest engine in the sport wins you the demo. Every format, DUPR-seeded, AI court assignment. Run the bracket, then turn the bracket into members.

  • 01
    AI court assignment

    Fluid sequences matches so courts run hot and transitions take seconds — shaving two to three minutes off every match. Your tournament finishes on schedule.

  • 02
    Court kiosk for scoring

    Players tap their court on a tablet at the desk, enter the score, and the bracket updates in real time. No clipboards, no transcription errors.

  • 03
    Every format, one engine

    MLP team play. Triples. Doubles. Singles. Round-robin. Double-elim. Ladders. We're the only platform that runs them all — and seeds them with DUPR out of the box.

  • 04
    Tournament → member conversion

    Every registered player gets a profile. Fluid surfaces who showed up twice, who's in your radius, and who's ready for a membership offer.

Member Communications

Two-way messaging that knows your members.

Email and SMS in one console — built on the same member data that powers everything else. Slice your audience by behavior, send from your own number and domain, and reply to anyone right where the original conversation lives.

EmailSMS2-way · replies route back to the thread
New Messageto 169 recipients
ComposeHistory
EST 169 · live count
Audiencededuped across segments
Men · 122×Age 35+ · 83×NOTLapsed 12mo+ · 41×
Suggested
Subject29 chars · looks great
We'd love to have you back 👋
Body105 words · ~24 sec read
ParagraphBIU1."

Hey @firstName,

It's been a little while since we've seen you on the courts, and we wanted to reach out — your old doubles partners have been asking.

Here's what's new since you last played:

  • @Free Honcho Open Play
  • @Couples Night · Thursdays
Book a court

See you soon,
The DinkDen Team

Send nowSchedule
Live preview
InboxSMS
DD
DinkDento Sarah Chen · just now
9:42 AM
We'd love to have you back 👋

Hey Sarah,

It's been a little while since we've seen you on the courts, and we wanted to reach out — your old doubles partners have been asking.

Here's what's new since you last played:

BOOK A COURT

See you soon,
The DinkDen Team

DinkDen · One Pickleball Way, Waco, TX
Reply to this email — it goes to a real human.

Sarah Chen → (254) 339-1090delivered
Hi Sarah — we miss you at DinkDen 👋 Free Open Play this Thursday at 7. Reply YES to claim a spot.
Oh nice, yes please! Can I bring my husband?
DinkDen is typing

Segments that update themselves

Slice by play frequency, DUPR, last visit, spend, age, membership tier — or layer any of them. Cohorts re-run live, so "at-risk members" today isn't who it was last week.

Replies route to a real inbox

Email replies and SMS responses thread together against the member's profile. Your staff sees the full conversation — and Fluid surfaces unread ones on the dashboard.

Triggered, not just blasted

Wire any signal — booking complete, membership renewing, tournament won, 21 days quiet — to fire an email or SMS. Run drip sequences without leaving Fluid.

Opens, clicks, replies — attributed

Every send rolls up against bookings, renewals and revenue. Know which subject line filled your Sunday open play, not just which one got opened.

Customer story · Powered by Fluid

Fluid automates the entire Honcho league.

Every registration, every bracket, every match score, every payment, every member touchpoint — across 60+ markets — runs on Fluid. One platform doing the work of a back office.

60+Markets & counting
100%Run on Fluid
0Spreadsheets needed
Honcho Pickleball · 60+ markets
What operators say

From the people who chose the platform that does the work.

★★★★★
“Fluid is modern, intuitive, and easy to adopt. Our operations became more efficient immediately, and the Fluid team has been responsive and reliable throughout.”
ES
Eddie Sada
CEO · Lithium Strength
★★★★★
“We run leagues nationwide. Fluid automates the scheduling, standings, and emails that used to bury us — it saves our team hundreds of hours a season.”
MB
Max Berg
COO · Honcho Pickleball
★★★★★
“Fluid makes running our facility dramatically simpler. It’s modern, intuitive, and the team behind it is outstanding.”
SC
Carolyn Penner
The Lab
Start in a weekend

Stop watching dashboards.
let Fluid do the work.

A 30-minute demo. A weekend to migrate. A platform that does the work — from your first court to your hundredth.